A content site with real utility attached — calculators and saved records, not just articles.
Health content sites are interchangeable. There is no reason to return to one rather than another, and no reason to sign in.
Recipes and guides sit alongside six health calculators, with visitor accounts so results can be saved and revisited — turning a read-once article into a reason to come back.
A magazine-format site with genuine repeat-visit utility.
A cost site where the schema itself refuses to store a figure without a source.
Visa rules organised as data instead of prose.
A migration and a rebuild: from a rented CMS to an owned platform, without losing the data.